Application of Balanced Scorecard Free Essays

string(56) a great deal and was a critical supporter of my success. A Case Study: Application of the Balanced Scorecard in Higher Education by Andrea Mae Rollins An exposition submitted to the personnel of San Diego State University In incomplete satisfaction of the prerequisites for the certificate Doctor of Educational Leadership June 28, 2011 iii Copyright  © 2011 by Andrea Mae Rollins v DEDICATION This work is devoted to my sibling Jason, from as ahead of schedule as I can recall that he has consistently been pleased with his younger sibling and her achievements; his pride, his adoration, and his help will perpetually be loved and implies more than he will ever know, and To my grandma Dollie, who yielded such a great amount so as to accommodate me the existence I required; she instructed me to be benevolent and liberal and to request help when required, however above all she encouraged me the sky is the limit, and To my dear companions, who give me more credit than I merit and love me genuinely; I am incredibly lucky to have such a magnificent gathering of astounding ladies throughout my life, and To Fred, who never abandoned me; his trust in my capacities invigorated me the to push through all deterrents and make it to the end goal. v ABSTRACT The reason for this investigation was to look at the use of the Balanced Scorecard as an administration apparatus inside the External and Business Affairs (EBA) unit at University of California, San Diego (UCSD). Uniquely, the investigation tried to look at how the Balanced Scorecard was imparted all through the association, how the information are utilized inside the association, and how the information are utilized for dynamic, giving specific consideration to the four viewpoints of UCSD’s EBA’s customized Balanced Scorecard. We will compose a custom article test on Utilization of Balanced Scorecard or on the other hand any comparable theme just for you Request Now These four points of view are money related/partner, inward procedures, development and learning, and the client. This clear contextual analysis, an audit of program records, a quantitative study and subjective meetings with EBA representatives using the steady near strategy and spellbinding insights, distinguished four exercises took in: the genuinely educated workers are at the highest point of the association and they discover an incentive in the Balanced Scorecard, most workers are uninformed of accessibility and handiness of the Balanced Scorecard information, even an unequal Scorecard improves business activities and the yearly execution assessment process is a chance to fortify the Balanced Scorecard. The investigation incorporates three suggestions for EBA. The proposals are EBA authority needs to convey the Balanced Scorecard procedure, results, and application with more noteworthy clearness to all workers in the association; there should be an institutional arrangement for maintainability of the Balanced Scorecard to guarantee it rises above the present individuals and condition; and the Balanced Scorecard process inside EBA must be adaptable for future authoritative development. vi TABLE OF CONTENTS PAGE ABSTRACT.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rundown OF TABLES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rundown OF FIGURES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Affirmations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Section 1â€INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Foundation: The Balanced Scorecard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Site of the Case Study: University of California, San Diego. . . . . . . . . . . . . . . . . Outer and Business Affairs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Issue Statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meaning of Terms. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Importance of This Study.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Reason Statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hypothetical Framework. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Research Questions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Constraints of the Study.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Delimitations of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Job of the Researcher. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Association of the Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Part 2â€REVIEW OF THE LITERATURE. . . . . . . . . . . . . . . . . . . . . . . . . . Jobs and Expectations of Higher Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . Advanced education in California. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v x xi xii 1 4 6 9 10 11 12 14 15 17 19 vii Reengineering Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Execution Funding.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Accredi tation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Authoritative Structure and Management Tools. . . . . . . . . . . . . . . . . . . . . . . . . All out Quality Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Malcolm Baldrige Award Framework. . . . . . . . . . . . . . . . . . . . . . . . . . . Adjusted Scorecard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Adjusted Scorecard and Higher Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Authoritative Change and the Case Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Synopsis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Section 3â€METHODOLOGY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Research Design.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Research Questions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Setting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Members.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Information Collection and Analysis.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meetings.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Program Records. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Information Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Course of events. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Moral Principles Based on Human Subjects. . . . . . . . . . . . . . . . . . . . . . . . . . . . Job of the Researcher. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 22 24 28* 28 29 30 33 34 36 37 38 40 41 42 44 45 46 47 48 viii Limitations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Outline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Section 4â€FINDINGS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Member Profiles.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Review. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meetings.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wellspring of Findings. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Program Records. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Study. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meetings.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Recorded Perspective. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Execution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Exercises Learned.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ongoing Changes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Meeting Themes.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A Tool With Many Names.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Correspondence Is an Individual Choice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . An Unbalanced Balanced Scorecard. . . . . . . . . . . . .

Sample Essay Topics - How to Write Your Expository Essay

Sample Essay Topics - How to Write Your Expository EssayThe best way to prepare for an exam or an essay is to write a sample expository essay. This is the way to familiarize yourself with the proper writing style that is most appropriate for the essay and is the best way to gain familiarity with the professional writing styles.This is the only way that you can be certain that you are familiar with what you are doing with an expository essay. By writing a sample expository essay, you will be able to identify which aspects of writing should be included in the essay. You will also know when you are practicing the material so that you are sure that it is accurate.In order to make the most of your expository essay, it is important to write about a topic that is in the domain of your subject area. However, if you are not already familiar with the topic you should ask a friend who is an expert in that field. This is a great way to acquaint yourself with the topic you are writing about.It is also important to write sample essay topics that are focused on the topic you have chosen. Make sure that your topic is related to your topic area. You want to make your topic related so that your readers will also find it relevant. When they find your topic to be relevant to their subject, they will find your article to be interesting and will also be able to relate it to their own lives.In order to make your expository essay interesting, you will need to incorporate a number of different types of elements. As long as you understand that writing is all about giving information to readers, you will be able to incorporate these elements. You do not have to add every one of them but you do need to incorporate them if they will help to advance the theme of your essay. Of course, you will also want to keep your article interesting by utilizing different tones, voices, and styles.In addition to using topics, you will also want to have a few key points that you want to focus on throughou t your expository essay. You can use them as anchors for your entire essay and your readers will want to read the rest of the article in order to get a better understanding of your point. They will want to know where the anchor is so that they can get a feel for what your overall point is. They will also want to know why you think it is important.One more thing you can incorporate in your expository essay is to use examples. You do not have to include every single example in your entire essay but it is helpful to include at least one example per paragraph. This gives your readers a chance to see that it is easy to follow the examples and to understand them.When you are ready to write your expository essay, you will need to come up with topics that are related to the topic you choose to write about. You will also need to write sample essay topics that focus on your topic so that you can identify what types of things you need to include in your essay. These sample essay topics are a g reat way to acquaint yourself with the right writing style and you will learn how to use samples effectively.

The Role of Mexican-American Border Relations in the...

The Role of Mexican-American Border Relations in the Political Process Throughout the 1990’s up until the present, Mexican-American political relations have been very inconsistent in their endeavors to define what the relationship should and will be between the two different countries. The massive influx of Mexican immigrants has commanded attention from the governments of both countries. This has resulted in attempts to make a working partnership acknowledging the fact that the peoples of Mexican decent have grown into the largest minority group in the United States and there are many issues to be hammered out by both countries in establishing just economic and political relations. However this effort has encountered many setbacks†¦show more content†¦The 1990’s: A Political of war on Mexicans in California The early 1990’s suffered poor economic situations in the United States. The blame had to be put somewhere so Governor Pete Wilson of California decided to vocally address this issue with his proposed Proposition 187 in 1994. At this time California was facing economic recession and adamantly felt that the massive immigration of illegal immigrants from Mexico was the primary reason for residents’ economic struggles. Proposition 187, promoted as the â€Å"Save Our State† initiative, called for a dismissal of the availability of public service such as education and health care to illegal immigrants. It also aided in their deportation, as people such as nurses and teachers would be required to report suspected illegal immigrants to authorities. This initiative was able to pass even though public rhetoric of the opposition repeatedly called the supporters of Proposition 187 racists. The economic concerns of the California residents were that the illegal immigrants were taking too many of the state’s resources in a time where resources weren’t plentiful. One economic anxiety of the residents during this time focused on the destruction of their communities from the crimes committed by illegal immigrants. Many residents, especially those in the San Diego area, attribute vandalization and robbery in their communities to illegalShow MoreRelatedAbraham Lincoln s The Argument Against The War1182 Words   |  5 Pagesagainst the war? When Lincoln was a Congressman in the House of Representatives, during his short term, he loudly opposed the Mexican war held in 1846. His main argument was that the war was unconstitutional and unnecessary and was based on a lie. He faced severe criticism from fellow Whigs including other congressmen for raising voice against the USA intervention in the Mexican territory and promotion of slavery there. This was against the popular President James Polk’s moves to acquire lands underRead MoreCrucial To Understanding The Appeal Of A Multi-National1714 Words   |  7 Pagesthe long term benefit of an economic deal such as NAFTA, which had the potential to refocus billions of dollars on goods which American industry is more efficient at producing in a process known as creative destruction. Using international relations concepts, I will explain why the formation of the North Atlantic Free Trade Agreement (NAFTA) strengthened US-Mexico relations by increasing their economic ties, decreasing the probability of conflict, and promoting cultural exchange. The creation of aRead MoreManifest Destiny1380 Words   |  6 PagesUnited States from its thirteen original colonies to the nation it is today was a very extensive process, involving numerous wars and treaties. The greatest one of these expansion periods occurred from the 1830s to the 1860s, largely due to the idea of Manifest Destiny, the belief that American settlers were destined to expand across the continent to the Pacific coast. This development played a major role in dividing the North and the South by contributing to contrasting ideologies of the two regionsRead MoreOccupied America Chapter Summary1328 Words   |  6 Pageschapters are from the book, â€Å"Occupied America, A History of Chicanos† by Rodolfo F. Acuna. In chapter three, Acuna explains the causes of the war between Mexico and North America. In chapter four, Acuna explains the colonization of Texas and how Mexicans migrated from Mexico to Texas. In chapter five, Acuna explains the colonization of New M exico and the economic changes that the people had to go through. In chapter three of â€Å"Occupied America, A History of Chicanos,† Acuna explains the cause ofRead More Mexico Essay1609 Words   |  7 PagesMexico and the United States share a border that is 3,100 km (1,900 mi) long, much of which is formed by the Rà ­o Grande, a major river known as the Rà ­o Bravo in Mexico. This international border is the longest in the world between an economically developing country and one with a highly developed, industrialized economy. This proximity has influenced Mexicos internal and external migration patterns, prompting several million Mexicans to move north to the border region or to the United States itselfRead MoreThe Problem Of A Dichotomy Of Civil And Ethnic Nationalism2246 Words   |  9 PagesNot only economic, but also political realities of global process of democratization of the 1990s of the 20th century had impact on development of the political analysis of nationalism, having stabilized a problem of the analysis of a ratio of civil and ethnic nationalism not so much in general-theoretical, but in a regional direction. The problem of a dichotomy of civil nationalism (as inherent mainly in countries of Western Europe and North America) and ethnic nationalism (widespread, accordingRead MoreThe Problem Of A Dichotomy Of Civil And Ethnic Nationalism2247 Words   |  9 Pagesconceptualization Not only economic, but also political realities of global process of democratization of the 1990s of the 20th century had impact on development of the political analysis of nationalism, having stabilized a problem of the analysis of a ratio of civil and ethnic nationalism not so much in general-theoretical, but in a regional direction. The problem of a dichotomy of civil nationalism (as inherent mainly in countries of Western Europe and North America) and ethnic nationalism (widespreadRead MoreA New Alliance For A Future North American Union2055 Words   |  9 PagesThe three relatively unpopular governments presently enthroned in Washington, Ottawa and Mexico City, joined in very large companies, most of them American, to establish the foundation for a future North American Union. This is a new alliance of permanent type within which the Americans have a de facto predominant influence. It would force Canada and Mexico to harmonize many laws and regulations in the interests of the world of Big Business and those of US administrations primarily concerned withRead MoreMexico : The United States And The Economy Of North America1758 Words   |  8 Pagesimpact on the lives and livelihood of millions of people. September 11, 2001 changed the way the United States would secure its borders from neighboring Canada and Me xico, and those who enter it with the intent to do harm, forever. The border with Mexico in particular became a matter of special focus out of fear that terrorists might use the relatively porous Southwest border as an entry point into the United States to carry out further terrorist attacks against the homeland (Lee, Wilson, Lara-ValenciaRead MoreAn Analysis of International Migration Theories3047 Words   |  13 Pagespopulation in fifty-three countries (New York Times). These extraordinary trends are the result of rapid industrialization, political and cultural developments, and drastic environmental changes. In order to explain the evolution of international migration, scholars and social scientists have developed three central sets of hypotheses: economic theories, socio-cultural theories, and political/global power theories. These theories are all supported by statistical data, sound arguments, and the backing of well-regarded

The Difference Between a Phase and State of Matter

The matter is anything that has mass and occupies space. States of matter are the physical form taken by the phases of matter. Although the state and phase dont mean quite the same thing, youll often  hear the two terms used interchangeably. The States of Matter States of matter are solids, liquids, gases, and plasma. Under extreme conditions, other states exist, such as  s  Bose–Einstein condensates  and  neutron-degenerate matter.  The state is the form taken by matter at a given temperature and pressure. Phases of Matter A phase of matter is uniform with respect to its physical and chemical  properties. Matter undergoes phase transitions to change from one phase to another.  The primary phases of matter are solids, liquids, gases, and plasma.   Examples At room temperature and pressure, the state of a piece of dry ice (carbon dioxide) would be solid and gas phases. At 0  °C, the state of water can be the solid, liquid, and/or  gas phase. The state of water in a glass is the liquid phase. Learn More Diagram of Phase ChangesPhases of Matter and Phase Diagrams4 The Main States of Matter

Childhood Obesity A Growing Problem - 1083 Words

A huge problem that we are facing in the world today is that of childhood obesity. It is a rising epidemic, not only in the United States but around the world. One study states: â€Å"OBESITY RATES HAVE INCREASED STEEPLY IN RECENT DECADES, with two-thirds of American adults and one-third of American children (aged 2 to 19) currently overweight or obese. Obese children are more likely to become obese adults, and obesity is associated with a host of chronic diseases, including Type-2 diabetes, hypertension, and cardiovascular disease, whose health effects are cumulative over time† (WOLFSON, J. A., GOLLUST, S. E., NIEDERDEPPE, J. and BARRY, C. L. (2015), The Role of Parents in Public Views of Strategies to Address Childhood Obesity in the United States. Milbank Quarterly) Being overweight can impair school performance in many ways, including health-related absenteeism. Among the medical conditions linked with overweight in school-aged children are asthma, joint problems, type 2 diabetes, depression and anxiety, and sleep apnea. Social problems--such as being teased or bullied--loneliness, or low self-esteem can also affect how well children do in school. Although the evidence that child obesity affects school performance is limited, nutrition clearly affects academic performance. Poor nutritional status and hunger interfere with cognitive function and are associated with lower academic achievement. Iron deficiency is linked to shortened attention span, irritability, fatigue, andShow MoreRelatedChildhood Obesity. Childhood Obesity Is A Growing Problem1085 Words   |  5 PagesChildhood Obesity Childhood obesity is a growing problem in the United States. Childhood obesity is defined as a child being at or above the 95th percentile for the child’s age and sex (Dietz, 1998). According to the Center of Disease Control â€Å"Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years. The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 18% in 2012† (CDC, 2017). There areRead MoreChildhood Obesity : A Growing Problem1594 Words   |  7 PagesChildhood Obesity: A Growing Problem According to the African Journal of Food, Agriculture, Nutrition and Development â€Å"Twenty-five percent of children in the US are overweight and 11% are obese† ( Dehgan 1) . The Center of disease Control and Prevention defines overweight as having a body mass index, or BMI, of 30. BMI can be found by dividing an individual’s weight by their height. Childhood obesity is present in children from ages ranging 6-18. The amount of excess body fat can lead to many â€Å"heathRead MoreChildhood Obesity: A Growing Problem795 Words   |  3 PagesChildhood obesity is a growing problem that needs to be resolved. Many people may say it is the Child’s fault, he is weak willed. This is just a common misconception; there are hundreds of different reasons for childhood obesity. I will just be scratching the surface of this paper. By the same token childhood obesity is a growing problem that needs to be resolved. We can achieve this by understanding some common misconcepti ons, understanding health problems, and understanding fitness. ThereforeRead MoreChildhood Obesity : A Growing Problem1177 Words   |  5 Pagesquote from Richard Carmona says, â€Å"If the childhood obesity epidemic remains unchecked, it will condemn many of our kids to shorter lives, as well as the emotional and financial burdens of poor health† (â€Å"Richard†). Carmona is right in many ways. More than ever, childhood obesity is a huge problem in America today. This disease is causes health problems, emotional problems, weakness, and fatigue. Childhood obesity in America has become a widespread problem and will continue to worsen unless we enforceRead MoreChildhood Obesity : A Growing Problem Essay1417 Words   |  6 PagesChildhood obesity is becoming an increasingly severe problem in today’s society. This portfolio aims to explain different causations of childhood obesity, and evaluate the interventions that have been put in place to combat the issue. In 2015, 15% of children between the ages of 2 to 15, in Scotland, were at risk of obesity, in relation to their Body Mass Index (Scottish Health Survey, 2015). For children, the BMI ranges changes as they grow and get older, as well as being dependent on gender. ForRead MoreChildhood Obesity : A Growing Problem Essay1047 Words   |  5 Pagesinformation on Childhood Obesity. I intend to first plainly explain a clear definition of what Childhood Obesity is. Next I plan on explaining some possible reasons why children develop obesity. I also want to give clear consequences and life struggles that may be associated with a child who is obese. I also want to discuss long term effects of this disease on the individual as well as society. Finally, I would like to discuss some possible treatments associated with curing obesity in children asRead MoreChildhood Obesity: A Growing Problem966 Words   |  4 PagesChildhood Obesity: A Growing Problem Did you know the parentage of overweight children and adolescents in the United States has nearly tripled since the early 1970s? Childhood obesity is a rising social problem in the United States and affects many Americans. There are many reasons why childhood obesity is a problem in our society which leads to long term consequences. A few of the consequences include heart disease, type 2 diabetes, asthma, sleep apnea, and social discrimination. All of theseRead MoreChildhood Obesity : A Growing Problem1816 Words   |  8 Pages Childhood obesity is a rapidly growing problem around the world, especially in North America today. The rates at which children and adolescents have become overweight have increased dramatically since the 1970’s leading to a call for action to try and reverse this growing trend (Birch Ventura, 2009). This topic must be addressed as today childhood obesity affects approximately one in every five children and adolescents across the United States. This issue is important to discuss because beingRead MoreChildhood Obesity : A Growing Problem1378 Words   |  6 PagesDid you know that obesity has become such a ‘growing’ quandary that for the first time ever today’s children are expected to have a life expectancy that is shorter than their parents (Gance-Cleveland, Gilbert, Kopanos, Gilbert, 2009, p. 72)? Obesity in children and adolescents has become a worldwide epidemic, increasing every year. In fact, childhood obesity in the United States (US) has increased to 17%, which has nearly tripled the prevalence of obesity in the last three decades (Center forRead MoreChildhood Obesity : A Growing Problem2416 Words   |  10 Pages Why is childhood obesity on the rise in America? Student name Instructor name Course name Date Childhood obesity is a growing problem in the United States. More and more young people are living with video games, televisions, and computers so are living their lives in a mostly sitting position. 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Implications for Frozen Food Marketing-Free-Samples for Student

Question: Discuss about the Consumer awareness about healthy products. Answer: Problem statement The dietary habits of individuals have a direct impact on the health of the individuals and so Ausfine Food has created the right marketing strategies for the frozen food products to influence the consumer buying behaviors. The research rationale demonstrates the rise of diet related health issues and the improper packaging of the frozen food items at United Kingdom, which has made people avoid the frozen food items (Cairns et al., 2013). To prevent this, the Government has implemented mandatory labeling policy including the various nutrients of the packaged frozen food items. Ausfine Food has marketed its products by following sustainable measures like green packaging to create positive mindset among the customers as well as maintain the health and safety of theirs. Not only green packaging, but also the company aims to deliver the best quality healthy products that can influence the buying behaviors of the customers and increase the sales revenue too (Ausfine.com.au2018). Due to th e immense competition in the market, Ausfine Food shall remain committed to the sustainable methods while marketing the frozen food items and ensure influencing their buying behaviors with ease and effectiveness (Grunert, Hieke Wills, 2014). Research Aim The aim of the research is to determine the implications of frozen food marketing of Ausfine Food and its impact on the consumer buying behaviors and choices made by them. Research Objectives To identify the impact of frozen food marketing on the buying behaviors of consumers at Ausfine Food, Australia To evaluate the various approaches undertaken by the company to market the frozen food items successfully in the market To assess the various measures that have helped the company to maintain sustainable measures while marketing the products and services To recommend necessary measures that should be adopted by Ausfine Food for overcoming the frozen food marketing issues and maintain sustainability to influence the consumer buying behavior Research Methodology Comprehensive literature review The frozen food items choices could affect the food demands in the market as well as represent an increasing segment of the home based meal replacement category. The information about consumers could be related to generic health information and product specific nutrition profiles. The ability of the consumers to use the information can play a major role in the purchasing decisions made by the consumers (Anselmsson, Vestman Bondesson Johansson, 2014). The various work related to the information issues included the acquisition of information along with the use of nutrition label. The Government has played a major role in the distribution of nutritional information and due to this; the companies have managed to market the frozen food items through proper promotional techniques and even through the involvement of a social media platform (Chandon, 2013). The frozen food company to ensure that the customers were attracted and they could know about the products in details should provide th e nutritional value, ingredients used and nutritional information. Individuals acquisition of information could help in evaluating the benefits obtained by purchasing the products as well as influence their reaction to the new health related information. The company should maintain sustainable packaging techniques to keep the food fresh and healthy for consumption by the customers (Phan Vu, 2015). This would definitely develop a positive mindset among them and make them purchase the products and services of the company, furthermore spread positive messages to many other people so that they could get influenced (Newman et al., 2014). Secondary sources The secondary sources would be useful for obtaining relevant information and data about the topic and constitute the secondary data. The secondary sources could be articles, journals, internet websites and by searching through keywords such as frozen food items, green packaging, nutritional value of frozen items, etc (Salazar, Oerlemans van Stroe?Biezen, 2013). On the other hand, surveys were conducted to obtain the opinions and feedbacks of the respondents that constituted the quantitative data. The qualitative data was gathered by interviewing with the managers of the organization and both these kinds of data helped in the primary data collection (Buder, Feldmann Hamm, 2014). Data analysis The analysis of data should be done to check the accuracy of information and checked whether it had been gathered from authentic sources or not. The quantitative data analysis could be done with the use of SPSS tool for representing the data and information in the form of charts, diagrams, etc. This would provide better flexibility and maintain good relationship between the different variables required to conduct the research efficiently (Grunert, Hieke Wills, 2014). References Anselmsson, J., Vestman Bondesson, N., Johansson, U. (2014). Brand image and customers' willingness to pay a price premium for food brands.Journal of Product Brand Management,23(2), 90-102. Antonetti, P., Maklan, S. (2014). Feelings that make a difference: How guilt and pride convince consumers of the effectiveness of sustainable consumption choices. Journal of Business Ethics, 124(1), 117-134. Ausfine.com.au. (2018). Ausfine Foods // Home. Ausfine.com.au. Retrieved 23 March 2018, from https://ausfine.com.au/ Buder, F., Feldmann, C., Hamm, U. (2014). Why regular buyers of organic food still buy many conventional products: Product-specific purchase barriers for organic food consumers. British Food Journal, 116(3), 390-404. Cairns, G., Angus, K., Hastings, G., Caraher, M. (2013). Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary.Appetite,62, 209-215. Chandon, P. (2013). How package design and packaged-based marketing claims lead to overeating.Applied Economic Perspectives and Policy,35(1), 7-31. Grunert, K. G., Hieke, S., Wills, J. (2014). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy, 44, 177-189. Newman, C. L., Turri, A. M., Howlett, E., Stokes, A. (2014). Twenty years of country-of-origin food labeling research: a review of the literature and implications for food marketing systems.Journal of Macromarketing,34(4), 505-519. Phan, T. T. H., Vu, P. A. (2015). The impact of marketing mix elements on food buying behavior: a study of supermarket consumers in Vietnam.International Journal of Business and Management,10(10), 206. Salazar, H. A., Oerlemans, L., van Stroe?Biezen, S. (2013). Social influence on sustainable consumption: evidence from a behavioural experiment. International Journal of Consumer Studies, 37(2), 172-180

The American Civil War Rules, Chronology and Turning Points

From the beginning, the Confederates and the Union forces had an almost equal strength when it came to manpower, but as the war continued the Union forces grew in number as it was able to isolate some of the Southern states (West, 2006, para. 19). Confederate planners and ordinary folks believed that guerrillas would be a significant component of their armed base; however, common soldiers had to be the main actors because the war could not be won by mere guerrillas.Advertising We will write a custom research paper sample on The American Civil War: Rules, Chronology and Turning Points specifically for you for only $16.05 $11/page Learn More Confederates considered the war a â€Å"people’s war.† There were disadvantages to this type of war. Guerrilla war produces vigilantism and â€Å"outright outlawry† which make civilians victims rather than the protected ones. The Confederate leadership felt suspicious of the members of the guerrill a forces and so the guerrilla war failed because the Forces underestimated its capability. The guerrilla war came out to be a war with â€Å"its own rules, its own chronology, its own turning points, and its own heroes, villains, and victims. At the same time, it also formed part of the wider war. It influenced the strategy and logistics of conventional campaigns, the political culture, the morale of soldiers and civilians, the southern economy, and ultimately, the very nature of the conflict.† (Sutherland, 2002, p. 262) The guerrilla warfare held promise as demonstrated by its many successes. On 23 March 1862, Colonel James Carter of the Second East Tennessee Infantry, United States Army, led a group of Tennessee volunteers, along with the Forty-Ninth Indiana Volunteers, to proceed to Big Creek Gap passing through Boston. When they reached the foot of the mountain, Colonel Carter received information that they were to encounter a rebel cavalry at Big Creek Gap. Colonel Carte r divided his volunteers into two with one group under the charge of Lieutenant Colonel Kcigwin and the other one under his command. After an ascent of about 9 miles to the mountain, they surprised the enemy led by Lieutenant Colonel John White. After a short period of fighting, the rebels were defeated and many of them ran to different direction. Many were killed and wounded while fifteen rebels were taken prisoners. The attackers were a group of guerrillas from the Union Forces. (United States War Department et al., 1884) There were many disadvantages and instances of failure in the conduct of guerrilla war. Instances of how people wanted to form and employ guerrilla tactics or schemes could be seen from these phrases taken from the database on â€Å"War on the Rebellion.†Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More A Louisianian announced that it was very advantageous for â€Å" a regiment of mounted men, on the guerrilla order,† on the southern parts of his state, and so he asked that he be allowed by the Confederate government to do so. Another man, an Alabamian, asked permission to raise a group to conduct guerrilla tactics without â€Å"restraint and under no orders.† A guerrilla leader said his group of 300 guerrillas conducted a raid and inflicted heavy damage to a Union unit in the summer of 1862 in Alabama. (United States War Department et al., 1884) The concept of war of attrition, which was designed by Confederate President Jefferson Davis, involved guerrilla war strategies. The concept was based on the strategy of George Washington during the American Revolution against the British forces. By applying guerrilla tactics, the Confederates could gain time before they could seek help from foreign allies. Davis appointed diplomats who used their skill in attaining foreign sympathies, especially the British. This plan failed when the diplo mats were captured by a Union officer while they were on their mission to gain British support. The war of attrition was opposed by General Robert Lee who wanted a strong strike against the Union Forces. (West, 2006, paras. 6-7) The â€Å"Anaconda† plan, designed to blockade the Atlantic and Gulf coasts to weaken the economic and political bases of the Confederacy, was destined to fail from its early inception. It was a master plan of General Winfield Scott, chief of all generals of the Union forces, but which was not supported by President Lincoln. Scott argued that the Confederates had no navy to support its army and therefore it would be easy to attack the Confederates in the Mississippi coasts cutting the Confederates export of cotton, possible import of weapons and help from foreign allies. The Union forces would then invade the open areas of the Mississippi River. Scott theorized that this strategy would need 300,000 men and about two years to accomplish. The Anaconda p lan was a long-range and large scale operation of the Union forces as against the Confederates’ war of attrition involving guerrilla tactics. (Encyclopedia Virginia: Anaconda plan,n.d.)Advertising We will write a custom research paper sample on The American Civil War: Rules, Chronology and Turning Points specifically for you for only $16.05 $11/page Learn More Guerrilla warfare was never used on a large scale because Confederate political and military leaders tied to traditional, hierarchical forms of social and military organization did not trust the men who came from grassroots and fear the results of such unregulated mode of fighting. The guerrilla tactics were first used for local defense but Confederate leaders underestimated it and failed to tap its advantage. The Confederate generals wanted to use guerrilla warfare when they realized they were outnumbered; their armies accounted for just about 55 percent of the opposing forces. The Unionâ €™s population was more than double the Confederacy. General Robert Lee was at first opposed to the guerrilla strategy but applied it in later campaigns, especially when he saw that his troops were outnumbered. (Sutherland, 2002) The guerrilla war befits its true name, a people’s war. There were irregulars here and there asking for authorization from higher-ups of the Confederacy so they could form smaller guerrilla forces and operate with guerrilla tactics. The ways of the guerrillas however were questionable since they prepared the guerrilla ways, even in the far reaches of the country. They used this in the west and the North-South border. As the war went on, they became desperate as they attacked Union mail trains. In August 1861, Unionists asked United States Simon Cameron as rebels controlled the state government. (Sutherland, 2002) The Union forces attacked both the Confederate soldiers and their civilian supporters to finally crash the enemy. They forced the sword on all sides of the enemy, particularly the people who supported the Confederate armies. The Confederacy was now reduced in number; their smaller gains were done through guerrilla tactics. General Robert Lee felt that time was on the side of the enemy and that the Union armies had the initiative. Lee opposed his president’s concept of attrition. He did not want a defensive strategy since the way of taking advantage of the Confederate’s limited resources was to have a general action so that the Union forces would abandon the war. (Sutherland, 2000) The Confederate’s strong force during the final years of the war was General Lee’s Army which was concentrated in Northern Virginia. With a frontal attack, the Union army could not defeat Lee’s formidable army, and so the coastal wars began with the strategy of attacking Confederate supplies. To weaken Lee by attacking the logistics was one of the objectives of the coastal wars. This stage of the war was very crucial. (Murray, 2011, p. 114)Advertising Looking for research paper on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Navy Board’s plan was for the forces to implement through a step by step process. The Federal Army wanted to create the lines over which they could operate effectively because they were only holding the southern bases. This was a long stretch of coastal areas difficult to control. Thus, the Atlantic Campaign had to be an effective operation, a theatre that had to be played in sequence, i.e. to capture every area to lead to the final objective, strangling the Confederate Army by way of capturing the areas they controlled and their logistics. (Dougherty, 2010) The Atlantic Campaign started on August of 1861 when the Union forces landed men and big guns on the Confederate-controlled port of Hatteras. The Union bombardment created heavy damage and they had a successful landing. This stage involved taking control of the area so that the forces could provide rapid and uninterrupted attacks. A specific area was the Port Royal but there were also identified ports in the Gulf that had to be controlled. These were strategic points to give the forces areas to operate and proceed to their final objective, the taking over of Fort Clark. On the other hand, the coastal wars were also General Lee’s final line of defense. What happened was a battle like no other battle – the Federals against the Confederates firing their guns along the Atlantic. The Hatteras Inlet was a key passage to North Carolina which had become a haven of pirates and brigands disguised as guerrillas. The Secretary of the Navy of the United States at that time wrote that the blockade would benefit the people of North Carolina. Fort Hatteras and Fort Clark were heavily defended by the Confederates such that the battle was the most heavily fought during the Civil War. This was one proof that the guerrilla war did not work. (Dougherty, 2010) References Dougherty, K. (2010). Strangling the confederacy: Coastal operations in the American civil war. Pennsylvania: Casemate Publishers. Enc yclopedia Virginia: Anaconda plan.(n.d.). Retrieved from https://www.encyclopediavirginia.org/Anaconda_Plan Murray, W. (2011). War, strategy, and military effectiveness. New York: Cambridge University Press. Sutherland, D. (2002). Guerrilla warfare, democracy, and the fate of the confederacy. Southern Historical Association, 68(2), 259-292. doi: 198.91.32.141 United States War Department, Moody, J., Cowles, C., Ainsworth, F., Scott, R., Lazelle, H.,†¦Kirkley, J. (1884). War of the rebellion: a compilation of the official records of the Union and Confederate armies, series 1, volume 10 (part I). Retrieved from http://collections.library.cornell.edu/moa_new/browse.html?notisid=anu4519 West, M. (2006). Did the Confederates have a master plan? Retrieved from  http://rutherfordtnhistory.org/did-the-confederates-have-a-master-plan/ This research paper on The American Civil War: Rules, Chronology and Turning Points was written and submitted by user Lainey S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.